I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting. -Donald Norman Science
I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in. -Donald Norman Technology
Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that. -Donald Norman Learning
And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree. -Donald Norman Work
