As long as the attitude is to only show the sheet metal, then automobile advertising will continue to be wretched. -Jerry Della Femina Attitude
Humor works, and it's the best way to get attention without spending a lot of money. -Jerry Della Femina Humor
My grandmother would start making her meat sauce at 7 in the morning on Sunday, and within five or six hours, that smell would be all through the house. -Jerry Della Femina Morning
At one point, I had over 800 employees, and I always paid all health care for my people - including a man who was my assistant who got HIV. I wound up paying his medical bills, which went into the hundreds of thousands. I'm not making myself out to be a saint. I did the right thing. -Jerry Della Femina Medical
Let's face it: in advertising, you are paid more, but you die younger. It's not very forgiving. Like sports stars, you're in it during your better years, and then you're out looking for work. -Jerry Della Femina Sports
