I think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal. -Jonathan Ive Technology
Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operation and we're effective. We know what we're doing, so we'll make money, but it's a consequence. -Jonathan Ive Trust
Every new car, you open the door, and you look at all those internal mellifluous swoopy bits, and they have no meaning. -Jonathan Ive Car
What we make testifies who we are. People can sense care and can sense carelessness. This relates to respect for each other and carelessness is personally offensive. -Jonathan Ive Respect
Why is it when we have a bad experience with a product, we assume it is us, but a bad experience with food, we blame the food?! -Jonathan Ive Food
Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operation and we're effective. We know what we're doing, so we'll make money, but it's a consequence. -Jonathan Ive Money
There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence. -Jonathan Ive Trust
A small change at the beginning of the design process defines an entirely different product at the end. -Jonathan Ive Change
One of the things that is particularly precious about working at Apple is that many of us on the design team have worked together for 15-plus years, and there's a wonderful thing about learning as a group. A fundamental part of that is making mistakes together. -Jonathan Ive Learning
The form of computers has never been important, with speed and performance being the only things that mattered. -Jonathan Ive Computers
It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage. -Jonathan Ive Sad
