All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land. -Kevin Plank Fitness
I wake up in the morning and I think about one brand. I don't have enough time to wake up twice and think about two. -Kevin Plank Morning
Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational. -Kevin Plank Inspirational
The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it. -Kevin Plank Sports
I run five miles three times a week; I log everything. I look up routes when I travel. -Kevin Plank Travel
I'm a big advocate of the power of positive thinking, particularly for small businesses. -Kevin Plank Positive
