I'm saying to be a hero is means you step across the line and are willing to make a sacrifice, so heroes always are making a sacrifice. Heroes always take a risk. Heroes always deviant. Heroes always doing something that most people don't and we want to change - I want to democratise heroism to say any of us can be a hero. -Philip Zimbardo Change
The line between good and evil is permeable and almost anyone can be induced to cross it when pressured by situational forces. -Philip Zimbardo Good
A good cult delivers on its promises. A good cult nourishes the needs of its members, has transparency and integrity, and creates provisions for challenging its leadership openly. A good cult expands the freedoms and well-being of its members rather than limits them. -Philip Zimbardo Leadership
Heroes are those who can somehow resist the power of the situation and act out of noble motives, or behave in ways that do not demean others when they easily can. -Philip Zimbardo Power
I have been primarily interested in how and why ordinary people do unusual things, things that seem alien to their natures. Why do good people sometimes act evil? Why do smart people sometimes do dumb or irrational things? -Philip Zimbardo Good
That human behavior is more influenced by things outside of us than inside. The 'situation' is the external environment. The inner environment is genes, moral history, religious training. -Philip Zimbardo History
What happens when good people are put into an evil place? Do they triumph or does the situation dominate their past history and morality? -Philip Zimbardo History
