Let your family, staff, and friends know that you're still the same person, despite all the publicity and notoriety that accompanies your position. Donald Rumsfeld Family
Be yourself. Follow your instincts. Success depends, at least in part, on the ability to 'carry it off.' Donald Rumsfeld Success
Don't necessarily avoid sharp edges. Occasionally they are necessary to leadership. Donald Rumsfeld Leadership
In our system leadership is by consent, not command. To lead a President must persuade. Personal contacts and experiences help shape his thinking. They can be critical to his persuasiveness and thus to his leadership. Donald Rumsfeld Leadership
Presidential leadership needn't always cost money. Look for low- and no-cost options. They can be surprisingly effective. Donald Rumsfeld Leadership