It's shocking to think about how little the travel industry cares about sustainability - and it's the basis of their business! -Jochen Zeitz Travel
We decided that sports, lifestyle and fashion were three elements that could be mixed together to a very unique formula. That's what we did: make Puma a very sports-fashion brand when, at the times, everybody talked about sports and sports performance and functionality. We said, 'Well, it's about more.' -Jochen Zeitz Sports
Let's recreate the equivalent of the Met Ball in Europe and, rather than for the museum, give the money to environmental causes. -Jochen Zeitz Environmental
I was actually accepted into medical school in Italy. But then I wanted to come back and learn medicine in Germany. And while waiting, I decided to join a business school. I figured it would be useful for doctors to know some business as well! -Jochen Zeitz Medical
We should bring in an environmental attitude, and I think luxury should automatically be about sustainability and quality. -Jochen Zeitz Attitude
We always try to reinterpret sport in an innovative, fashionable way, and when we do fashion, we're always trying to bring our sports heritage into the fashion world. -Jochen Zeitz Sports
We should bring in an environmental attitude, and I think luxury should automatically be about sustainability and quality. -Jochen Zeitz Environmental
The puma... the cat... is not just about power and speed and strength... but it is also a very elegant animal. That's what we've tried to reflect in our products. -Jochen Zeitz Strength
Be curious enough to keep an open mind to what's happening around you in society. You can look at yourself and the world at the same time. -Jochen Zeitz Society
I wanted Puma to regain strength with the existing logo rather than try to get rid of the past. -Jochen Zeitz Strength
I call upon governments to start supporting companies to use more sustainable materials in their products instead of continuing with antiquated incentives, such as import duties on synthetic materials that are in principle much higher compared with those placed on leather goods regardless of the environmental footprint. -Jochen Zeitz Environmental
