Some officials overseeing local water systems have tried to go above and beyond what is legally required. But they have encountered resistance, sometimes from the very residents they are trying to protect, who say that if their water is legal, it must be safe. - Charles Duhigg 1 Share Now -
Stock exchanges say that more than half of all trades are now executed by just a handful of high-frequency traders, who use rapid-fire computers to essentially force slower investors to give up profits, then disappear before anyone knows what happened. - Charles Duhigg 2 Share Now -
Around New York City, samples collected at dozens of beaches or piers have detected the types of bacteria and other pollutants tied to sewage overflows. Though the city's drinking water comes from upstate reservoirs, environmentalists say untreated excrement and other waste in the city's waterways pose serious health risks. - Charles Duhigg 3 Share Now -
In 1980, a woman promised her dying sister to change how Americans thought about breast cancer. Thirty years later, the result - the Susan G. Komen for the Cure Foundation - is one of the nation's largest non-profits, and one of the most successful triumphs in public health marketing and changing health habits. - Charles Duhigg 4 Share Now -
We know there are certain chemicals that are designed to give us a rush of pleasure. But, one of the most amazing things about being human is our capacity to override that pleasure. To either say, 'I don't need that pleasure right now. I'm going to ignore the craving.' Or to find something else that we find a deeper sense of reward from. - Charles Duhigg 5 Share Now -
Even though it's hard to learn how to back your car out the driveway at first, once it becomes a habit, you can do it almost automatically and think about something else, like the meeting that you need to go to today or what's on the radio. - Charles Duhigg 6 Share Now -
In 1980, a woman promised her dying sister to change how Americans thought about breast cancer. Thirty years later, the result - the Susan G. Komen for the Cure Foundation - is one of the nation's largest non-profits, and one of the most successful triumphs in public health marketing and changing health habits. - Charles Duhigg 7 Share Now -
When people have a willpower failure, it's because they haven't anticipated a situation that's going to come along. - Charles Duhigg 8 Share Now -
Many cows are fed a high-protein diet, which creates a more liquid manure that is easier to spray on fields. - Charles Duhigg 9 Share Now -
You're much better off creating positive rewards, complimenting people for acting correctly, rather than punishing them when they act incorrectly. - Charles Duhigg 10 Share Now -
