As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product. - Guy Kawasaki 1 Share Now -
A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears. - Guy Kawasaki 2 Share Now -
If you have to put someone on a pedestal, put teachers. They are society's heroes. - Guy Kawasaki 3 Share Now -
Different parts of the world have different attitudes to failure. Arguably, it may take more courage to be an entrepreneur in Sydney, or Paris, or London, or Japan, or Singapore... but an entrepreneur sees the world for what it could be, not what it is. - Guy Kawasaki 4 Share Now -
The jewelry business is a very, very tough business - tougher than the computer business. You truly have to understand how to take care of your customers. - Guy Kawasaki 6 Share Now -
Different parts of the world have different attitudes to failure. Arguably, it may take more courage to be an entrepreneur in Sydney, or Paris, or London, or Japan, or Singapore... but an entrepreneur sees the world for what it could be, not what it is. - Guy Kawasaki 7 Share Now -
Great companies start because the founders want to change the world... not make a fast buck. - Guy Kawasaki 8 Share Now -
Great companies start because the founders want to change the world... not make a fast buck. Call me a romantic, but I think entrepreneurs should try to change the world. This comes from working at Apple... old habits die hard. - Guy Kawasaki 9 Share Now -
