My son is trying to be a sports writer, and my daughter is a college student. She wants to be a comedy writer, and she's at film school. I discouraged both of them early on from getting involved in Starbucks. I didn't think it would be fair; plus, they didn't have any interest anyway. - Howard Schultz 1 Share Now -
I tried to build a company my father would have been proud to work for, that he would have looked back on and said, 'That's the company that honoured me, even though I don't have an education'. I wanted to build a company that had a conscience. - Howard Schultz 2 Share Now -
I was taken by the power that savoring a simple cup of coffee can have to connect people and create community. - Howard Schultz 3 Share Now -
I was born on the other side of the tracks, in public housing in Brooklyn, New York. My dad never made more than $20,000 a year, and I grew up in a family that lost health insurance. So I was scarred at a young age with understanding what it was like to watch my parents lose access to the American dream. - Howard Schultz 4 Share Now -
The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea. - Howard Schultz 5 Share Now -
Social and digital media is a bullet train, and that bullet train is not coming home. - Howard Schultz 6 Share Now -
Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust. - Howard Schultz 7 Share Now -
I think my whole life, because of where I came from, I had a fear of failure. - Howard Schultz 8 Share Now -
Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are authentic about it will wind up as the companies that make more money. - Howard Schultz 9 Share Now -
At an early age, my mother gave me this feeling that anything is possible, and I believe that. - Howard Schultz 10 Share Now -
