A good advertisement is one which sells the product without drawing attention to itself. -David Ogilvy Good
I do not regard advertising as entertainment or an art form, but as a medium of information. -David Ogilvy Art
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom. -David Ogilvy Freedom
The secret of long life is double careers. One to about age sixty, then another for the next thirty years. -David Ogilvy Age
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera. -David Ogilvy Women
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. -David Ogilvy Business
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom. -David Ogilvy Society
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. -David Ogilvy Family
Our business is infested with idiots who try to impress by using pretentious jargon. -David Ogilvy Business
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera. -David Ogilvy Business
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product. -David Ogilvy Good
The advertisers who believe in the selling power of jingles have never had to sell anything. -David Ogilvy Power
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera. -David Ogilvy Men
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account. -David Ogilvy Relationship
