If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless. -Jef I. Richards Trust
The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma. -Jef I. Richards Death
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.' -Jef I. Richards Art
