If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless. Jef I. Richards Trust
The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma. Jef I. Richards Death
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.' Jef I. Richards Art